guides
Strategies
How to plan paid links so they look earned, land over weeks not days, and can be measured afterwards.
How to find the backlinks your competitors have and you can actually buy
A competitor gap analysis is only useful for the links you can reproduce. How to build the gap map, price it, and skip the part that is not for sale.
How to choose anchor text for bought links
Anchor text is a distribution, not a string. The mix that looks earned, how to balance it against what a page already has, and the footprint to avoid.
How to allocate a backlink budget
Few strong links or many cheap ones, how much to hold back, how to spread a budget over time, and what the price distribution says about where the money goes.