Terms of Service

We aggregate link placement inventory from third-party marketplaces, normalise it into one catalogue, measure the domains independently, and let you search and purchase across all of it through one API and one balance.

You are buying from us. We buy from our suppliers on our own account. We do not disclose which supplier fulfils a given placement, and no agency, partnership, or direct relationship exists between you and them.

You are responsible for everything done with your API keys, including by software or AI agents acting on your behalf. Keys are shown once and stored only as a hash; a lost key is replaced, not recovered.

Keys carry scopes. A read-only key cannot spend money or issue a key that can. Per-order and per-day spend caps are yours to set and are enforced server-side. We strongly recommend setting them before connecting an autonomous agent.

One credit equals one United States cent. Credits are prepaid, are not a deposit, do not accrue interest, and are not legal tender. They are redeemable only against placements on this service and are not transferable between accounts.

Credits do not expire. Most prepaid API credits do, usually after a year. Yours do not, because a budget committed ahead of a campaign should still be there when the campaign runs.

You may ask for an unspent balance back, in cash, within 90 days of the top-up that funded it. Email hello@placementapi.com. Your dashboard shows the exact figure at any time, so you never have to ask in order to find out.

Three limits apply, and each has a reason:

• Purchased credits only. Volume credits, promotional credits and anything else we granted you were never paid for, so they are not converted to cash. They remain spendable on placements.
• Less what you have already spent. The refundable amount is what you paid, less what you have spent, less anything previously refunded.
• Less a 5% handling charge, with a $5 minimum. Card processing costs between 2.9% and 5.4% of the original payment depending on the card, and none of it is returned to us when a refund is issued. The remainder covers unwinding a funded account. We do not process refunds below $25.

Refunding also gives up the catalogue read allowance that top-up bought, since the allowance scales with credits purchased.

Card processing fee

When you pay by card for a specific basket of placements rather than topping up a balance, the card processing fee is added as its own line and shown to you before you pay. It is 2.9% of the charge plus 30 cents, which is what the card networks charge us. Topping up a balance carries no such fee.

After 90 days an unspent balance is no longer refundable in cash. It does not expire and remains spendable on placements indefinitely. For comparison, the nearest equivalents give you 24 hours or do not refund prepaid credits at all.

If we close your account for any reason other than a breach of clause 9, your unspent balance is returned in full, with no handling charge, within 30 days.

Catalogue prices are observations of supplier prices, not live quotes. Every price carries the time it was observed and a confidence: fresh while it is inside the window in which that supplier’s prices have historically stayed put, oraged when older than that but under 30 days. Both are offered at the price shown. Past 30 days a price is not offered at all. If a supplier’s actual price at fulfilment exceeds what you paid, we absorb the difference or fail and refund the line; we never bill you more than the quoted price.

A quote returned by our planning endpoint binds the prices in it for4 hours. Within that window we will charge the quoted price even if the underlying catalogue price has risen. A quote does not reserve inventory and does not commit you to buy.

The price shown is the price charged. It is inclusive of everything we add and is quoted in credits.

Credits are debited when you place an order. Orders are sent to suppliers in a batch each morning. Until an order is sent you may cancel it for a full refund, and the API tells you which orders are still cancellable.

Each order carries the turnaround its supplier promised and derives a due date from it. Past that date an undelivered order is flagged in your dashboard. That flag is a timing milestone, not a refund, and it does not file anything with a supplier. If the order is still undelivered, you can ask us to take it up with the supplier by emailing hello@placementapi.com to request a supplier recovery review. No claim is filed with a supplier automatically, and we cannot promise that a supplier will reimburse us.

A credit refund for an order that has already been sent to a supplier follows only after we have recovered those funds from the supplier and that supplier’s own refund window plus your account grace period have elapsed. The account grace period is 21 days by default and may be varied by written agreement. We may also refund earlier as a discretionary goodwill decision, and where we do that it is our choice rather than a schedule.

If a supplier rejects a line, that line is refunded in full when the rejection reaches us.

Articles. Some placements need an article. Where the publisher writes it, that is included in the price. Where you supply it, it is due within 14 days of ordering; the order is paid and held until it arrives, and if it does not, the order is converted to the publisher-written option at the price difference or cancelled and refunded, as you chose when ordering. Where you ask us to write it, a flat fee (currently 1,500 credits) is charged with the order; the draft is yours to approve before it goes to the publisher, and one round of revision is included.

Where pooled purchasing earns a volume rate from a supplier, we return a share of it to participating buyers as ordinary credits, weighted by what each bought. Credits are issued against what a supplier actually invoiced and are released after delivery.

This is a discretionary programme, not a contractual entitlement, and the rates are commercially confidential.

We do not promise rankings. No one honestly can. We promise that a placement you bought exists at the agreed URL, and that if it does not, you get your credits back.

Metrics are estimates. Domain ratings, traffic figures and spam scores come from third-party indexes and from our own measurement. Our verification flag marks domains whose authority is not supported by organic search presence. It is a strong signal, not a verdict, and a legitimate site can be flagged.

Placements can be removed. Publishers change, redirect and delete pages, and we do not control them. We do not guarantee permanence beyond what a supplier warranted at purchase.

Outcomes are observed, never attributed. We record what happened to the pages you point links at (positions, visibility, whether the link is still live) and report it with a confidence. Movement after a placement is not evidence that the placement caused it. Any scenario the service offers, including estimated clicks or value from a change in position, is arithmetic over assumptions you supply and public averages we label as such. It is not a forecast, a prediction or a promise.

Search engines may act on paid links. Buying links carries risk under the guidelines of major search engines. You decide whether to accept that risk. We do not advise on it.

You agree not to:

• Systematically enumerate, scrape, resell or redistribute the catalogue. Rate limits and read allowances are set so the service can be searched, not copied.
• Order placements pointing at content that is unlawful, that infringes someone’s rights, or that promotes malware or fraud.
• Attempt to identify, contact or transact directly with our suppliers using information obtained through the service.
• Share, resell or sublicense API keys outside your organisation.

We may suspend an account that breaches this clause. Unspent credits on a suspended account remain refundable.

The service is provided as-is. To the fullest extent permitted by law we exclude implied warranties, and we are not liable for indirect or consequential loss, lost profits, lost revenue, or loss of rankings or traffic.

Our total liability arising out of these terms is limited to the greater of the amount you paid us in the twelve months before the claim, or one hundred US dollars. Nothing here limits liability that cannot lawfully be limited.

You may close your account at any time and request a refund of the unspent balance. We may terminate for breach, or on 30 days’ notice for any reason, refunding the unspent balance in either case.

We may change these terms. Material changes will be notified by email to the account address at least 14 days before they take effect, and orders already placed are governed by the terms in force when they were placed.

These terms are governed by the laws of the State of Delaware, United States, without regard to conflict of laws rules. The courts of Delaware have exclusive jurisdiction.

Future Bets, Inc. · hello@placementapi.com.

See also our Privacy Policy.