Placement types

Link insertions: a link added to an article that already exists

Instead of a new article, your link is added to one that already exists and has already been indexed, aged, and sometimes linked to. Cheaper on most publishers than a guest post, faster to go live, and, when the host page is real, a stronger vote for the same money.

What is a link insertion?

The publisher edits an existing page to add a sentence, or just an anchor, pointing at yours. The page keeps its age, its own inbound links and its place in the site’s structure. The API’s survival checks record where in the page the link sits and how many other external links share it: a link buried in a page with sixty outbound links is a different product from one in a page with three.

What does a link insertion cost?

The median across every marketplace we buy from is $95 at the buyer price, on 49,370 non-suspect publishers, with the cheapest seller of each domain counted once. Suspect domains, excluded from that figure, ask less: the cheap tail is where bought authority lives. The full distribution by DR band and subject is on the pricing page, refreshed hourly.

When is a link insertion the right choice?

When the page you are promoting is established enough that a contextual mention is enough, when speed matters, or when the budget buys more insertions than guest posts and the publishers are equally verified. Not when you need control of the copy, and not on a host page that has itself become a link dump.

What should you check before buying?

  • Verification. Whether the domain’s authority is matched by an organic footprint; 24.7% of measured domains fail. Rows carry the verdict and which test fired.
  • Survival. Where we have bought before, what share of our placements is still live at 90 days. Null under three orders, never guessed.
  • The host page. Ask for the URL before ordering where the supplier allows it, and read the external-link count and position on the first survival check afterwards. A page that keeps gaining outbound links after yours is diluting it.
  • The seller gap. The same placement on the same domain is sold by several marketplaces at different prices; the median gap is 98%. Quotes take the cheapest.

Every row an agent sees carries the checks above, so the brief can be short:

Plan 8 verified link insertions on technology sites at DR 40+, under $1,200 total.

Methods: research methodology.