Placement types

Niche edits: the same thing as a link insertion, mostly

“Niche edit” and “link insertion” describe the same placement: a link added to an existing, indexed article. Marketplaces use one term or the other, and a few use both to mean slightly different things (an edit to a topically matched article versus an insertion anywhere the publisher chooses). We keep the seller’s label so you can see which you are buying, and price them separately because the markets differ.

What is a niche edit?

An edit to a live article on the publisher’s site that adds your link in context. The better sellers choose an article on your subject and write a sentence around the link; the worse ones append a link to whatever page has a rating. The distinction is visible after the fact in the survival check (page title, position, surrounding text) and before the fact only in the seller’s track record, which is why supplier reliability is on every line as a band.

What does a niche edit cost?

The median across every marketplace we buy from is $102 at the buyer price, on 48,113 non-suspect publishers, with the cheapest seller of each domain counted once. Suspect domains, excluded from that figure, ask less: the cheap tail is where bought authority lives. The full distribution by DR band and subject is on the pricing page, refreshed hourly.

When is a niche edit the right choice?

Same as a link insertion: an established target page, a preference for speed, a budget that stretches further on insertions than on new articles. Prefer the seller who names the host article before you order.

What should you check before buying?

  • Verification. Whether the domain’s authority is matched by an organic footprint; 24.7% of measured domains fail. Rows carry the verdict and which test fired.
  • Survival. Where we have bought before, what share of our placements is still live at 90 days. Null under three orders, never guessed.
  • Topical match of the host article. The API scores relevance against the brief’s topics and reports which of a subject’s top-ranking sites the publisher already links to; a niche edit on a publisher that links to none of them is a farm with a label.
  • The seller gap. The same placement on the same domain is sold by several marketplaces at different prices; the median gap is 98%. Quotes take the cheapest.

Every row an agent sees carries the checks above, so the brief can be short:

Plan 6 verified niche edits on health sites, DR 40+, only where the supplier names the host article.

Methods: research methodology.